Luci di Gala Promotion Materials

Unveiling the Radiance: Luci di Gala's Promotion Materials

Luci di Gala, a brand that encapsulates cherished moments often represented by fleeting streaks of light, has taken a step forward in its journey of celebration. With a chic and stylistic spectrum, Luci di Gala transforms evanescent sparks and insatiable flickers into unwavering perfection and elegance.

The Creative Marketing Team behind Luci di Gala understands the importance of supporting their customers. To maximize the value of their brand and products, they continuously develop and refine their marketing and promotional materials. Listening to the needs of customers and the market, Luci di Gala stands out in the fierce competition by providing an interchangeable window display set, along with a full set of gift boxes, paper bags, flyers, brochures, postcards, and posters.

Turning a 2D design into a 3D reality requires precision and accuracy. The Creative Marketing Team utilized CAD and rendering technology, as well as 3D printing methods, to explore numerous designs efficiently. With input from both graphic and industrial designers, the team created a fruitful and open-minded environment for exploring options. Over 40 materials, including paper, fabric, leather, and technology fibers, were tested to achieve the perfect surface finishing for the jewelry box.

The Luci di Gala Promotion Materials boast impressive technical specifications. The display set measures 40cm x 40cm x 35cm, while the USB drive is a compact 7cm x 3cm x 1cm. The Snowflake Box measures 23.5cm x 19.5cm x 5.6cm, and the Paper Bag measures 17.5cm x 15cm x 9cm. The Jewelry Box, a true gem, measures 9cm x 9cm x 7.2cm.

These promotional materials are not just static objects; they interact with the audience. Luci di Gala sends a set of materials to their clients, including paper bags, brand books, ring boxes, display tools, printings, and USB drives. The artwork can be renewed and replaced to fit the clients' needs, providing a dynamic and personalized experience.

The Luci di Gala Promotion Materials project began in 2017 in Hong Kong and continues to evolve as a sustainable business model. The Creative Marketing Team collects user experiences from customers around the world, constantly making improvements to enhance the brand's value.

Extensive research played a vital role in the development of these materials. The team visited trade shows and shopping malls with international exposure to understand how successful brands tell their stories through words, images, and more. They focused on how international brands present their products and attitude to captivate audiences in the first second of seeing a display. By noting down colors, heights, and materials used, the team created a display that fits the trend without losing its timeless appeal.

Designing a display that remains stylish and relevant over time was the greatest challenge faced by the Creative Marketing Team. They delved into the fashion industry, studying color, material, and style trends from previous years. Selecting colors that fit the culture and industry where the materials will be displayed was a meticulous process, aiming to strike the perfect balance.

The Luci di Gala Promotion Materials reflect the dedication and passion of the Creative Marketing Team at VDA Group. From printing materials to window displays and product arrangements, they have designed a comprehensive range of marketing and promotional materials. The elegant and classy arrangement, with blue as the brand's color scheme, was meticulously chosen from over 50 shades and materials. The team also focused on the interaction between displays and spotlights in retail shops, ensuring their materials effectively capture the attention of viewers and audiences.

With copyrights belonging to VDA Group Ltd. and Lucigala Jewellery (Hong Kong) Ltd., the Luci di Gala Promotion Materials have received recognition for their excellence. In 2018, they were awarded the Bronze A' Design Award in Advertising, Marketing, and Communication Design. This prestigious award honors designs that demonstrate creativity, resourcefulness, and technical skills, contributing to improvements in quality of life.